What happened to our media predictions during the most unpredictable year?
1. Colliding ecosystems
What we said: The tech giants have started to compete as never before. They all have developed video services and gaming, they all make devices, and are all involved in commerce. We saw this continuing and escalating.
What happened: The pandemic accelerated and developed this trend. As we will explain in the upcoming 2021 Carat Trends report, the tech giants are now starting to join their services up, so that they offer complete, integrated products for their users. For example, Amazon has added it’s Twitch live video streaming service to its music platform. We also saw lots of disputes between the tech giants, including Apple blocking gaming apps from Facebook and Google in its app store this summer.
Did we get it right?