Vodafone has hidden Christmas elves all over the UK as part of a new, free-to-play Augmented Reality (AR) game aimed at spreading some festive joy over the festive period.
The new interactive ‘Elf and Seek’ game, which launched 12 December, encourages players to scan their phones to see if they can find elves hidden across the UK and around their homes for a chance to win thousands of prizes with VeryMe, Vodafone’s exclusive rewards programme.
Dentsu UK&I is responsible for Elf and Seek’s conception and development through Carat UK – Vodafone’s recently retained international media agency, working with sister agency DENTSU CREATIVE, which is behind its production that combines the latest AR, geotagging and media technology for a fun and seamless experience.
Players are invited to drop a candy cane that will lure an elf to their location.